What are the critical elements needed to build a successful PR campaign in today’s popular music context?
With any music PR campaign, it is important to have a song; the overall goal being to showcase the personality of the artist by injecting them into pop culture. This is done through various social mediums, event procurement, charity integration, and direct artist connection to their fan base. Are there artists out there that you feel have an excellent publicity team around them? The press campaign surrounding Black Eye Peas is probably the best example. I use them as an example because they have some many variables to consider. For example, you have Will.i.am who is a triple threat as songwriter, producer, and artist, Fergie, who has a successful solo career, and the TBEP as a group. Keeping each variable relevant without overshadowing the other can prove difficult, but their representatives have done it seamlessly and managed to have each component co-exist without damaging the overall brand. What advice would you give to someone wanting to enter this profession, something they perhap
