What Are The Different Types Of Promotion Methods?
A Marketing plan is based on the Marketing Mix. And marketing mix is the mixture of Product, Price, Place and Promotion. Since this marketing mix ingredients are regarded as the 4 pillars of marketing. Without them no strategy is successful. In product section the product design, features, packaging and quality is decided and later on when the product is prepared the marketer comes to the pricing stage where price is decide and in placement the product is made available to the market. Now this whole process is done but how will the consumer know the product that can fulfil its demand is made available to the market. Now here comes the promotion part of the product. Some times companies do the promotion first in order to create suspense and curiosity to use the product and after few days the product is delivered to the market by distributing channel. In Promotion part of the Marketing Mix companies make sure that they are in direct contact with their customers. As promotion involves the
