What are the difficulties of setting up and running an independent pop record label today?
One of the biggest difficulties is trying to compete with thousands of other releases in any given year. With advances in recording technology and cheap CD pressing costs, just about anyone can record and release a CD these days so there is a lot of new music coming out all the time. I used to think mp3’s were not going to affect indie labels in the same way that they affect major labels but that is also changing with a new generation of indie kids whose entire music collection is contained on their laptop. Aside from the glamorous aspects of running a label – hanging out with popstars, hearing brilliant music before anyone else, and living the international jet-set lifestyle – the rest of it involves a lot of hard work, an enormous amount of money, and having a lot of faith in what you are doing. 6. What are the means of promoting your music in the US? College radio, shows or what? How much do you rely on the Internet for promoting and selling records? The Internet is critical to prom
