What are the expected synergies of the combined companies?
Like Coremetrics, SurfAid Analytics offers a differentiated technical architecture. Further, like Coremetrics, SurfAid collects and reports on every page accessed by customer Web site visitors and allows for detailed, ad hoc queries against custom data relationships, hence SurfAid team’s deep database prowess melds well with that of Coremetrics. Beyond the data architecture, Coremetrics plans to integrate many of the features that differentiate the SurfAid platform. The combined team is working on an integrated roadmap that will be announced in the coming months.
