What are the opportunities for museums/galleries to make money from IPR?
• Licensing of images/text; • Location agreements to allow filming on the premises (if the museum/gallery occupies a premises in which it has the exclusive right to authorise this); • Development of a merchandise range, such as Tate/B&Q paints; National Trust products etc.; • Sponsorship deals in which businesses pay for the benefit of their names on products and marketing material.