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What are Yahoo! Analytics?

April 26, 2017analytics yahoo

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What are Yahoo! Analytics?

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Yahoo! conversion-only analytics provides Yahoo! advertisers with valuable data on website activity from their Sponsored Search and Content Match traffic. This data can help advertisers market their Yahoo! campaigns more effectively by determining their highest- and lowest-performing campaigns, ad groups and keywords. Yahoo! full analytics provides advertisers with valuable data from Sponsored Search and Content Match traffic, as well as tracking data for other online marketing activities.