What can his new team, the league and American soccer fans expect?
Years ago, when he still ruled Major League Soccer as its commissioner, Doug Logan cited the league’s single-entity structure, salary cap and low-cost tickets as the underpinnings of a pro league most fans, not just millionaires and mega-corporations, could afford to patronize. “This is not a league for the swells,” he proclaimed. Well, guess what, Doug? The swells are circling and they’re about to swoop down on MLS, especially at Home Depot Center, where sellout crowds — real sellouts, not the 27,000 figure announced by the Galaxy with a half-empty stadium — are anticipated once David Beckham alights. The Beckham blitzkreig will change American soccer, and perhaps the U.S. sports universe, forever. His arrival will trigger mobs at training sessions, stampedes at appearances, huge crowds at Galaxy games home and away, and frenzied, breathless narration of his every move in public. MLS will move out of the sports-niche shadows into the harsh glare of pop-culture mania. “Real Madrid di
