What can make an idea or innovation attractive to us?
First, we value simplicity and clarity – if it takes more than five minutes to get us excited about your idea or business, the chances of us requiring to further evaluate your business or idea is very little. Second, for us, the uniqueness of the idea or a business model is not in its novelty but rather in its implementation in an environment where the existing proven mechanism it relies on have not been applied yet. In other words, if your idea can take $ 5 from a competitor for every $ 1 you earn – let’s talk!
