What do Advertising, Marketing & PR Managers do?
Marketing managers estimate the demand for products and services offered by their clients and respond with the proper scope and amount of marketing. They manage product development managers, market research managers, and other marketing professionals in order to identify potential markets, develop pricing strategies, and monitor trends. Advertising managers oversee a staff of promotions and advertising workers, using their background in the industry to manage account services, assess advertising needs, and maintain their clients’ accounts. Managers in advertising are split into creative directors, media directors, and account executives. Public relations (PR) managers are experts on their audiences, directing publicity programs along with available communication media to reach their targeted group. They evaluate advertising and promotions programs to determine their efficacy and keep an eye on local and national trends in order to stay current. A Day in the Life of Advertising/Marketin
