What do Volume and Organic Rate mean in the Organic Search Terms report?
• Volume shows the organic traffic as a percentage of total search traffic for the selected website (see example below). • Organic Rate is the percentage of traffic for a term that was organic. In other words, of all search term traffic to a website from a specific term, the rate represents the percentage of traffic that is ‘organic’. This helps marketers understand the percentage of traffic that is coming from organic search for a specific term. Working Example: Organic Search Terms Report • The Organic Rate column shows the percentage of search traffic that an organic term contributed to the website traffic. • The Volume column shows the organic traffic as a percentage of total search traffic to www.next.co.uk. • For example, of all traffic to Next.co.uk from the search term ‘next directory’, 86.54% was organic, representing 6.92% of all search traffic. 8. Why doesn’t Hitwise paid and organic data match my site-centric data? There are a few reasons why this would occur: 1. Hitwise do
