What do you make of the branding attempt of companies, by putting little icons on their home pages saying, “best when viewed with Microsoft Explorer, or Navigator?
This comes from an anxiousness to use the latest proprietary features which have not been agreed by all companies. It is done either by those who have an interest in pushing a particular company, or it is done by those who are anxious to take the community back to the dark ages of computing when a floppy from a PC wouldn’t read on a Mac, and a Wordstar document wouldn’t read in Word Perfect, or an EBCDIC file wouldn’t read on an ASCII machine. It’s fine for individuals whose work is going to be transient and who aren’t worried about being read by anyone. However, corporate IT strategists should think very carefully about committing to the use of features which will bind them into the control of any one company. The web has exploded because it is open. It has developed so rapidly because the creative forces of thousands of companies are building on the same platform. Binding oneself to one company means one is limiting one’s future to the innovations that one company can provide.
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