What does a search engine optimization campaign involve?
There are 3 essential components of a search engine campaign: • Text component. A web site must contain the words that your target audience is typing into search queries. • Link component. Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be “spider friendly.” • Popularity component. All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity. A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed. After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.
