What Does an Information Architect Do?
The information architect (IA) participates in all phases of a Web project, coming in just as the initial business strategy is being developed or when the business strategy of an existing Website is being rethought. The IA studies the company’s business goals and, using marketing data and primary research, assesses the audience and competition. At the end of the research phase, the IA has the necessary information about business goals, audience, and competitors to begin developing a plan for content and functionality. At this stage, the IA meets with project managers to determine the scope of the project. Next, the IA will develop high-level blueprints that map out the overall structure and navigation of the site. The IA consults with a technical team to assure programming feasibility and allow the technical lead to determine the appropriate platform for the project. Feasibility established, the technical team begins developing the primary application(s) while the IA prepares detailed
