What does Cadbury’s support for London 2012 mean in business terms?
The deal to become a Tier Two Supporter, agreed in the autumn of 2008, makes Cadbury the Official Confectionery and Packaged Ice Cream Supporter for London 2012, and gives Cadbury the rights to use the London 2012 marks on our packaging as well as marketing rights with Team GB and ParalympicsGB in the UK only. Outside the UK any rights are subject to local agreement with National Olympic Committees, sporting federations etc. At Games time, Cadbury will have exclusive right to supply all confectionery and packaged ice cream sold within the Olympic Park and at other Olympic and Paralympic venues. In spring 2009, we also announced that our Trident chewing gum brand would become a Tier Three Supplier for London 2012.
