What does Edmunds do for marketers?
There is intense pressure from CMOs to see return on marketing investment. It’s getting more and more difficult as budgets are constrained. At the same time, [automakers] have pressures from parent companies, from Wall Street. At end of day, how much time is the CMO really able to focus on the customer? I think the aspect of the Web that is being spoken about, at least in context of marketing and brand consideration, is metrics. Q: How is the economy affecting consumer traffic to Edmunds.com? A:With the economy in difficult times and the car market being stressed, many would think people are not in the market for a vehicle. Yet it’s fascinating to see how many more people are turning to sites like ours for information to better make smart decisions. While sales may be decreasing, our numbers have increased. In the luxury car segment last month we had 550,000 unique users, and that’s up from 441,000 unique users–and this is only for the luxury car segment. Our total Web traffic is 15 m
