What does Monetization Rights Management™ (MRM™) mean?
You’re probably a lot more familiar with the term DRM, or digital rights management, than MRM. They both relate to the same issue—digital content distribution—but in very different ways. The music industry tried to deal with the challenges of digital distribution by limiting the number of copies that can be made of content. By embedding DRM technology into recordings, they made it impossible (or rather, difficult) to copy content without paying for it. The unfortunate consequence is that DRM technologies have actually limited the revenue that companies make from protected content; they reduce circulation by definition. Fortunately, the video content and distribution industries don’t need to make the same mistake. Rather than limiting circulation, we can maximize circulation by ensuring that content always airs with ads. Content Owners, Distributors and even Third-Party Ad Sellers can make more money by maximizing distribution, secure in the knowledge that they will earn maximum revenue
