What does the F.P.O. Watermark on the print ads mean?
F.P.O. means “for placement only” or “for position only.” This industry-standard term refers to low-quality photos or art used to indicate placement and scaling on a layout, but not intended for reproduction. You must request an ad and receive print-ready file to have it print properly in your publication. The web ads are not F.P.O. because they are final web-ready GIF files downloadable from this Web site.
