What does the visitor marketing look like?
Addressed and invited through EINSTIEG Abi are secondary school pupils from all over Germany: the magazine is published three times a year with a total circulation of 160,000, and sent to 3,5000 schools and job centres. Each edition comprises a special to the EINSTIEG Abi fairs. In addition to this, schools from all over Germany who do not subscribe to the magazine are also invited to the fairs. Through the patron or the minister for education at the various locations is the politic support and recommendation for EINSTIEG Abi fairs certain. Secondary school teachers are also reminded of the fair through announcements in various administrative pages of each areas ministry for culture. Potential visitors who have not heard about the fair through the above-mentioned media, are made aware of the fairs through the presswork with youth, daily and specialist media as well as radio.
