What else is in the business card design?
Think about what other elements will be in the design. The chosen font is a graphical element, just like photos and logos, and should blend or contrast with those other elements accordingly. If you’re creating a business card for a professional clown, and including a photo of the clown on the business card, Times New Roman font would be decidedly boring. Bradley Hand, Fat or Comic Sans would be better choices; conversely, those fonts would not be good choices for a suited stock broker’s business card.
