What happens to Daburs marginal products that are facing the onslaught of MNC products in their categories?
Small products are being kept in the incubator. Every year, two to five promising products will be made into fast-moving products. And what would these be in 2002-03? In the next three months, we will finalise the next fiscal’s budget and products. We will not take too many new products, because we need to sustain the old ones too on a low ad-budget. Last year, our ad-spend was about 12.5 per cent of sales. This year would be about the same. We would be doing less on the existing products with the same amount. This year, we had launched six new products, so they also took their share. You will be looking at brand-extensions in the existing categories? Yes. Vatika is the umbrella hair-care brand and we plan to add a shampoo to the existing two. Henna powder is being contemplated in the Vatika portfolio. Similarly, Binaca’s equity has been extended from tooth brushes to tooth powder. Healthcare products under Dabur have seen the addition of Baby Olive oil and balm too. How do you look to
