What have both campaigns done in terms of Hispanic media outreach so far?
It’s been deficient, in my opinion. And I don’t have any evidence to suggest that either campaign will get any smarter between now and November. They might spend more money but I don’t expect to see much stronger outreach in media, and I also unfortunately don’t expect them to do any better in the message content. They’re not telling their story effectively. What are some examples of past media campaigns that connected effectively with Hispanics? Interestingly, a past media campaign that I can tell you about is the Bush 2000 campaign. I think the then-governor did a terrific job in the selection of his Spanish communications team, and they did an excellent job for him and generated votes. One thing he did differently is he hired one of the most respected advertising guys in the country. He’s one of the pioneers and pillars of our community and he generated a much higher level of voting for Bush among Latinos. The other campaigns haven’t reached out to other professional Hispanic advert
