What if we only have between 45 and 90 minutes to devote to a seminar/breakout session? Is that enough time?
Yes. However, not everyone will get a chance to be on camera. In this case, I normally divide the participants into groups and pick as many representatives from each group as time allows. Even in a short seminar, everyone will leave having learned a great deal about how reporters think, how to handle interviews, and how to develop an effective media strategy. My recommended length for a seminar is four-to-eight hours.
