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What is A/B Split Testing and “Multivariable” Testing?

multivariable Split Testing
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What is A/B Split Testing and “Multivariable” Testing?

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A/B Split Testing and Multivariable Testing is the process of testing and improving components of your web pages (such as your headlines, offers, words, images and buttons) to see if it increases or decreases the performance or responsiveness.

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