What is a Candle Party?
Candle parties are a common sales strategy employed by independent distributors to promote and sell candles produced by a specific candle company. Usually structured to be a mixture of a festive atmosphere and a sales presentation, the candle party draws together a group of people who are ultimately shown the current line of candles offered and provided the chance to purchase those candles. While a traditional candle party takes place at a physical location, it is also possible to hold an Internet candle party and process real time orders. The home candle party is the most common application of this strategy. In this scenario, a distributor invites friends and acquaintances to attend the party and enjoy refreshments along with a little candle shopping. Home candle parties may be relatively intimate affairs, with the host or hostess issuing invitations to a select group of potential buyers. However, many distributors follow a pattern of issuing invitations to a core group of attendees a
