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What is a Mood Board?

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What is a Mood Board?

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A mood board is a tool used by designers to help them get a good idea of what their clients are looking for. Mood boards are basically collages of items such as photographs, sketches, clippings, fabric swatches and color samples. A mood board can be actual or virtual. A mood board is used by many different types of designers such as those in fashion and interior design. A decorating mood board often contains magazine clippings of furnishings that inspire the design concept. Sketches and a floor plan are also usually included on the board. Paint chips and other color swatches are also featured on a decorating mood board. The client can view the mood board and decide whether he or she likes the main design concepts the board represents. A fashion mood board usually has sketches of garments as the main focus of the board. Fashion mood boards may also have magazine clippings or other sketches of what inspired the designer such as pictures of ocean waves for the design of a dark blue silk g

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A mood board is a board that you make according to your mood. It can either be on an actual board, or it can be on your computer. Fashion designers and interior designers love to use mood boards. They will cut out fabrics, pictures from magazines and sketches and stick it to a board to help a client decide what they want. Mood boards are also good for hair ideas, make-up ideas and fashion style ideas. Think ‘collage’.

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Mood boards, being a lot like they sound, are typically used to help establish a style, theme, expression, environment, atmosphere, or feeling. They often consist of found objects from magazine tear outs or digital imagery to fabric or color swatches, but really can be anything that inspires (like a favorite saying, or phrase, for example). We’ll collect these inspirational tidbits to help establish a general look and feel direction prior to jumping head first into a full, precise design. It’s all about starting loosely and getting specific as you progress through the design process.

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The folks at 404 Creative offer the following explanation: A mood board helps establish the branding, design components, typography, imagery, and color palettes that will be incorporated in the design.

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