What is a news feed?
An Internet news feed is a specially formatted summary of the items available on a Web page or a whole Web site. Each summary item has a similar form to headline news stories, hence the name, but they do not have to be about current affairs, sport and business. Internet news feeds are a way of telling visitors about the latest updates to your Web site, and include a link so they can go directly to your site to find out more. These features make news feeds similar to direct mailing and email notification, but without the trouble of managing subscribers, weeding out bad addresses, writing and sending the messages. News feeds are also like specially targetted advertising because they promote return visits to your Web site from people who have a genuine interest in your business.