What is a popup hover ad?
Instead of spawning a new browser window as the popups of years gone by did, the code for a hover ad is actually actually a part of the page, utilizing DHTML – which is a mixture of HTML and Javascript. For a preview of how these hover ads look and work, click here and view the test popup created with the hover ad generator below. The great thing about hover ads and popovers is that they are so much more versatile and elegant than old style popups. You can create hover ads that just appear on the screen, slide up or down the screen, across it – all sorts of combinations and styles. It’s a method of delivering advertising with a little more personality and is a highly effective marketing tool.
