What is a press release?
Press releases are the most common form of PR writing. Sometimes called news releases or media releases, press releases are a media relations tool used to pitch a newsworthy story about a business, website, or person to journalists and other members of the media. Press releases aren t designed to be published as-is. Instead, the purpose of a press release is to inspire a journalist to research the story further or conduct an interview to write a unique news story. What a Press Release Looks Like Press releases generally fall in the 300-600 word range, and rarely exceed one print page if being distributed through fax or mail. The growing popularity of online press release distribution allows for greater flexibility in press release length, as well as the addenda that can be attached to press releases for distribution (such as photos, company logos, or other supporting documents).
A press release is a document issued to media and consumers to announce yourself and your product. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. A professionally written press release can make the difference between a successful press release and an utter failure. Your release must have a general interest to the target audience and a strong news angle. In addition, your release needs to be written in journalistic rather than marketing style. It should be objectively written and needs to inform people, not just sell them something. The focus of your story should not be on the subject of the product itself but on the creator of the product. A human-interest story or a hint of controversy helps create interest. Preface the opening sentence of the release with the place and date of the release. At the end include a fairly standard paragraph about Lulu and your contact information.
A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences. A news release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a news release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A news release is generally biased towards the objectives of the author. The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm’s client, an
A press release is an informational news-style article about your business, your products and how they benefit your customers. They contain basic information about your business, such as contact information, business name and location(s) as well as other pertinent data. A press release is written with the aim of encouraging journalists, editors and media organizations to develop articles on the subject matter. For example, a press release might expand on your unique approach or product, or as notification of a new location. They are frequently used to announce new product offerings and services or changes to current products and services. The possibilities are truly endless. As a result, a press release can be whatever you want it to be.
