What is a Princesszilla?
The concept of a “princesszilla” was born in the marketing division of the Walt Disney Company, although you won’t heard the term spoken there. Princesszillas are adult women who purchase Disney princess branded products which are specifically marketed to adults. The trend of turning traditionally child-oriented marketing in the direction of women arose in the early 21st century, when Disney executives reasoned that adult women might yearn for a bit of romance in their lives, just as young children do. Disney is an extremely powerful brand, and one of the strongest sectors of the Disney brand is its princesses, like Ariel, Snow White, Belle, Cinderella, Jasmine, and Aurora. Girls can watch films starring the princesses, wear clothes modeled after the clothing worn in these films, and beg their parents for an assortment of Disney princess branded products, from sheets to school bags. The Disney company is probably undoubtedly pleased by the fact that most of these products sell with min
The concept of a “princesszilla†was born in the marketing division of the Walt Disney Company, although you won’t heard the term spoken there. Princesszillas are adult women who purchase Disney princess branded products which are specifically marketed to adults. The trend of turning traditionally child-oriented marketing in the direction of women arose in the early 21st century, when Disney executives reasoned that adult women might yearn for a bit of romance in their lives, just as young children do. Disney is an extremely powerful brand, and one of the strongest sectors of the Disney brand is its princesses, like Ariel, Snow White, Belle, Cinderella, Jasmine, and Aurora. Girls can watch films starring the princesses, wear clothes modeled after the clothing worn in these films, and beg their parents for an assortment of Disney princess branded products, from sheets to school bags. The Disney company is probably undoubtedly pleased by the fact that most of these products sell with
