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What is a reasonable or normal length for a web-survey?

April 26, 2017LENGTH normal reasonable web-survey

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What is a reasonable or normal length for a web-survey?

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Generally speaking, 15 to 20 minutes is a reasonable length of time for a web-survey; longer surveys typically require some type of an incentive. The ideal length of a web-survey can depend on any number of factors not related to the data collection, such as the type of population you are surveying, topic of the interview, and incentives being used.