What is ADCo’s style?
We don’t have a specific style. I guess you could say we specialize in solving our client’s communication challenges. But the reality is, we’re generalists. The style of our work is determined by the client and their specific situation and needs. We try to walk a mile or two in our clients’ shoes, to really know and understand who they are and how they should communicate. Then we develop concepts that reflect their style – not ours. Plus, not being locked in to a style allows us to offer a broader perspective and range of solutions. It also nourishes our creative appetite by giving us more opportunity for variety in our work. Not that a design firm having a distinctive style is always bad. It’s just that for our clients, their style is their interpretation of their objectives and personalities – not ours.
