What is an Advertorial?
A term that combines the words “editorial” and “advertisement”, an advertorial refers to a type of print advertisement designed to resemble editorial content. An advertorial is written in the form of an objective opinion editorial and may resemble a news story about a product or service. Like any other form of advertising, an advertorial is a paid placement in a magazine, newspaper, or other printed publication, but is a less obvious form of advertisement than traditional ads. Advertorials frequently feature information about a new product or technological advancements in existing services. An advertorial is written similarly to a press release and often contains statistics on scientific research, consumer trends, or other authoritative pieces of information. Though it may appear to be an objective opinion, an advertorial is actually paid advertising. There may or may not be a disclaimer printed with the advertorial that tells readers it is advertising. A concept that was popularized b
