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What is an OpenIPO and why did Overstock select it?

OpenIPO Overstock select
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What is an OpenIPO and why did Overstock select it?

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Devised by W. R. Hambrecht, the Open IPO is an innovative way to raise capital through a public auction that distributes stock to individuals and institutions efficiently and equitably. All successful bidders pay the same price per share. With this format, the public is determining the fair market value of the stock. Overstock.com choose this system because it of its impartiality and fairness, and because it allowed Overstock customers to invest in the company they support.

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