What is Anchor Text?
Anchor text is the visible hyperlinked text on the page. Let’s take this example: “Please examine our SEO case studies for validation to evaluate our search engine optimization capabilities.” Here the words “SEO case studies” and “search engine optimization” are hyper linked to the hidden URLs http://www.seorank.com/seo-casestudies.htm and www.seorank.com respectively. The words within the hyperlink, “SEO case studies” and “search engine optimization”, are called the anchor text. In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “SEO case studies” indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the “target” or the “landing page” URL for the keywords appearing within the anchor text. Anchor Text Enhances the Relevance of the Target Page P
Anchor text, sometimes referred to as clickable text, is an important part of a hyperlink-coding that connects an image or words to another webpage or part of a page. A hyperlink contains a website address that is not visible to web surfers as well as the anchor text, which is visible and shows the viewer where the link leads. For example, in wiseGEEK®, the word wiseGEEK® is the anchor text. When this is included in a webpage’s code, the viewer of the hyperlink doesn’t see the website address; he only sees and clicks on the word wiseGEEK®. Displaying only the text keeps websites uncomplicated and easy to read. Anchor text is not only useful for helping web surfers to click on a link and go to the appropriate website or page, but it is also helpful for boosting a website’s search engine ranking. For example, by using targeted keywords in the anchor text, webmasters can achieve higher rankings in search engines, which translates into more traffic to their websites. In fact, many search e
Anchor text is the visible hyperlinked text on the page. Let’s take this example: Please examine our ‘SEO Case Studies’ for validation to evaluate our ‘Search Engine Optimization’ capabilities. Here the words are both hyper linked to the hidden URL’s respectively. SEO Case Studies” -> http://www.robertjsteiner.com/study_case.php and Search Engine Optimization” -> http://www.robertjsteiner.com The words within the visible links, SEO Case studies” and Search Engine Optimization”, are called the anchor text. In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text SEO case studies” indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the target” or the landing page” URL for the keywords appearing within the anchor text. • Anchor Text Enhances the Relev
How People Link To You Let’s look at the most popular phrase on the list — “search engine land” – to explain more about how all this anchor text phrase stuff works. If you’re a pro, you might want to skip this section. For others, I thought a little anchor text basics might be helpful. Lots of people link to Search Engine Land from across the web. Anyone can see some of these links to us by doing this search on Google: link:searchengineland.com (As a reminder, site owners can see even more links than the search above shows through Google Webmaster Central. My Google Releases New Link Reporting Tools article from last month explains more about this. But the public link reporting tool is fine for the explanation I’m doing.) One of the top sites listed linking to us is Graywolf’s SEO Blog, from this page. If I go to the page, I can see him linking to us like this: See the part I’ve highlighted in blue? That’s the link to Search Engine Land – and the text of the link (that’s what “anchor t
