What is behaviour change?
Behaviour can be seen as actions taken by a person in response to a stimulus. Behaviour change theory[1] then can be defined as the study of processes that cause changes in behaviour. As individuals are unique, behaviour patterns are not homogenous. For example, a person’s behaviour is based on many variables and the reasons behind behavior cannot be understood if such variables are ignored ([1]). These variables include differing personal desires, methods to achieve these desires, the emotions that arise in the process, aspects of biological functioning and the environments in which individuals are interacting ([1]). An approach to designing behavior change programs suggests that enough variables that influence the behavior in the first place must be manipulated in order to achieve change ([2]). Depending on how complex the environmental issue is, the number of variables can be one or many ([2]). While there are many theories of behaviour change, none offer a guaranteed solution, but
