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What is CTR and CTP?

April 26, 2017CTP CTR

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What is CTR and CTP?

1 Answer

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Click-Thru Ratio(CTR) and Click-thru Percent(CTP) are both measures of how well your banner is performing on our exchange. For example: Lets say your banner had 100 impressions (shown on other members pages) and had 5 click-thrus (5 different people click on your banner and were pulled to your Web page). Your CTR would be 20:1 or 100 impressions / 5 click-thrus. Your CPR would be 5% or 5 click-thrus / 100 impressions. They are actually the same measure, but one is a ratio and the other is a percentage. Any banner with 1% CTP is considered acceptable and should not be changed. Any banner with 0.5% CTPs should probably be changed.