What is face-to-face fundraising?
Face-to-face fundraising fundamentally covers three methods – House-to-House, Street and Private Sites. In each instance face-to-face fundraising brings the public and charities closer together through direct dialogue. It means that a member of the public can in effect have a one-to-one with a charity, as the fundraisers are there to promote and answer questions about the particular cause they are working on behalf of. For the charity it means that a relationship can be established and built upon from Day One of recruiting their new donor. Face-to-face fundraising as a viable and effective fundraising method is proven.
