What is Ghirardelli’s stance on the proposal to change the definition of chocolate?
Ghirardelli does not support the changing the “standard of identity” or “definition” of chocolate. As you may have heard, the FDA is considering changing the “standard of identity” for chocolate. These changes (proposed by other chocolate manufacturers) would allow for the addition of vegetable oil in place of cocoa butter without losing the ability to call the product Milk Chocolate, Semi-Sweet Chocolate or Bittersweet Chocolate. This substitution is not allowed today unless manufacturers clearly label their products as “chocolaty”, “chocolate flavored”, sweet chocolate and vegetable fat coating, or milk chocolate and vegetable fat coating. If the proposed changes are approved, consumers would have no idea by reading the front of the label whether the traditional milk, semi-sweet or bittersweet chocolate are suddenly made with other vegetable fats rather than the cocoa butter that they have come to expect.
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