What is involved in the health care marketing field?
Health care marketing is a fast paces, dynamic and complex field. Most people assume that marketing primarily translates to creating advertising campaigns, but in actuality, health care marketing must address a broader scope.The target audiences that all hospitals must communicate with are threefold: employers and managed care clients, physicians and the general public. Each of these audiences has its own expectations and requirements.Employers want data on cost and quality. Physicians want information on clinical research studies, specialty physicians, and available technology and equipment. The general public has its own list of what satisfies its needs, often unrelated to clinical practices. Health care marketing involves addressing each of these audiences.So in addition to public advertising, a large portion of the marketing efforts focuses on sharing informational messages that educate consumers on health risks, wellness tips, and prevention. Researching the needs, wants and expec
