What is meant by page content or collateral materials?
A. Page content is the written text and photo or illustrative materials that you require for every different page of your web site. This consists of all manner of written copy, lists, descriptions, pricing where applicable, tag lines, catch phrases, form content and so forth. It is difficult for many customers to acquire all of this at once. Many companies do not have advertising people on staff or even someone who has to time to gather all of the materials needed. As you web designer, I can help you with this. I can make suggestions as to what may constitute a successful page and even write some of it for you. However, nobody knows your company, it’s products and services, or it’s mission like you and your staff, so I will have to rely heavily on you for page content. Collateral materials are those items you may already possess that you currently use to promote your company.
A. Page content is the written text and photo or illustrative materials that you require for every different page of your web site. This consists of all manner of written copy, lists, descriptions, pricing where applicable, tag lines, catch phrases, form content and so forth. It is difficult for many customers to acquire all of this at once. Many companies do not have advertising people on staff or even someone who has to time to gather all of the materials needed. As you web designer, I can help you with this. I can make suggestions as to what may constitute a successful page and even write some of it for you. However, nobody knows your company, it’s products and services, or it’s mission like you and your staff, so I will have to rely heavily on you for page content. Collateral materials are those items you may already possess that you currently use to promote your company. This would include your company or corporate logo, company color scheme (if there is one), product brochures, b
