What is Quigos AdSonar Exchange and what does it mean to Web publishers?
AdSonar Exchange is a category-aligned network of publishers and advertisers brought together by Quigo to generate a content-targeted advertising marketplace. AdSonar Exchange raises the “relevancy” bar. AdSonar borrows from traditional and tested marketing concepts by using content categories to begin matching relevant advertisers and publishers in a highly organized manner. AdSonar for Publishers gives Web publishers an immediate way to place contextually relevant ads onto their Website, generating additional revenue without investing in costly infrastructure or timely sales calls. AdSonar provides Publishers with a way to add relevant content that enriches and monetizes their site.
