What is ROI? How is it used to generate results from the Investment that has been made from web marketing?
Answer is straightforward. What do I get back (‘earnings’) for the money I’m being asked to spend (‘investment’)?. Evaluation of web marketing findings makes Campaign selection decisions based on the expected value of the investment. Its secure relationship between what the organization will pay (expenses or costs) and what it will get back (profits or benefits). The benefit in relation to cost is always higher in compared to value of the Campaign.
