What is search engine optimization and why is it important?
There are millions of users on the internet searching each day for everything from veterinary hospitals and recipes to car repair tips and medical information on billions of web pages. With so much information out there, it’s easy to get lost among all those other sites. Google and other search engines help users wade through all of these web pages and find relevant websites. A high search engine ranking means that users will see – and visit – your website first. The easier your website is to find, the more likely it is those users will become new clients at your veterinary hospital. Search engine optimization (SEO) is a way of customizing your website so that Google, Yahoo and other search engines place your veterinary hospital website at the top of their rankings.
