What is search engine optimization (SEO) and why is it important?
Again, that’s two questions. Search engine optimization helps your Website achieve higher search engine rankings in search engines like Google and Yahoo. And that’s important because higher search engine rankings makes it easier for your customers to find you on the Web. Nowadays, more and more people are using search engines and the Web to get quick information about a variety of companies, instead of going to the phone book. Using key phrases, product types or company names, they’ll search to find specifically what they need. If you don’t show up in their search…well, you get the idea.
Search Engine Optimization (SEO) is a complex of website optimization methods aimed at raising the position of a resource in search results for certain queries in order to increase traffic and potential customers. With the development of search engines, search engine optimization has also developed.
