what is search engine optimization
Search engine optimization is the process of getting a website ranked in the top search engine results under certain keywords. For example, if you own a business that sells shower heads in Houston, you would probably want to rank well when a searcher typed in “shower heads Houston” in the keyword box. If you run a charity that provides international aid to hungry children, you may want to be in the top ten results when a searcher typed in “children’s charities” or “international charity.
Search Engine Optimization is the process of promoting and marketing websites and business online to achieve better Search Engine Rankings for relevant, targeted keyword phrases. It refers to optimizing the coding and content of a website for both search engines and visitors in order to attain higher rankings than competing websites. Search Engine Optimization will increase qualified traffic and generate customer enquiries that ultimately convert to sales. Research shows that most search engine users do not look past the first two or three pages of results returned by a search engine. Research also shows that around 85 percent of Internet consumers use search engines and directories to look for products, services, and information. Given such a high degree of consumer use and acceptance of search engine results, Search Engine Optimization is the most cost efficient and rewarding means of generating qualified site traffic and activity.
Search engine optimization is the process of making your site friendlier to search engines. There are structural elements involved in this, and if I design your site, those will be taken care of. Also, there are places in a site that aren’t visible to most people that should contain some descriptive information about your site, partially for the benefit of search engines. Key words–words that people will be entering into search engines to find your site–are particularly important and should be incorporated into your text.
Search Engine Optimization (or SEO) increases the chances of your site being picked up by search engines. Carleton CMS takes care of a lot of this within the backend code. There are, however, ways to improve your SEO: • Use proper formatting (H1, H2, H3 etc.) • Give your images and documents names that relate to the file. • Add links throughout your site for easy navigation. • Update your content regularly.
