What is Search Engine Placement?
Search Engine placement is another term for Search Engine Optimisation. It is the process of “placing” the web site as high as possible in the search result lists of a given crawler search engine (such as Google) by carefully researching and selecting keyword phrases. Example: If your web site sold “nuts and bolts” and our software told us these phrases were frequently searched for on a daily basis within the top 12 search engines/directories, we would optimise and submit that web page to achieve a top 10 listing, thereby maximising your potential targeted traffic from the internet. Why is this important? Search engines now account for over 85% of all new visitors to a web site (GVU Users Survey). While you may be familiar with these statistics, what you may not know is that only 7% of Internet users will surf beyond the first 20 listings of a search engine. In fact, a recent study has shown that over 87% of search engine users would rather switch to a different search engine than brow
Search engine placement is the practice of modifying a website, using certain techniques, so that it can achieve a higher ranking in a particular search engine. When a web surfer visits a search engine and types in a search term, they are then presented with a list of web pages that are relevant to that search term. Exactly how the search engine determines relevancy is at the core of search engine placement. Every search engine has a formula that they use to determine what web pages are spit out once a user enters a search term. That formula is known as an algorithm. To say that a search engine’s algorithm is a trade secret would be a gross understatement. When search engines first developed, their algorithms were dependent upon information contained in a web page’s meta tags. The meta tag contains basic information about a web page such as the title, description, keywords, copyright information, and more. It wasn’t long before some webmasters realized that they could enter thousands o
When you search Google for a keyword phrase such as “used cars”, you are given a set of ten results that are deemed relevant to your search by the search engine, which utilizes complex algorithms to “rank” pages. Ideally, these pages are ranked in order of most relevant to least relevant. Why does Position Matter? The first, most relevant, position after a keyword search receives 40% of all the traffic for for a particular keyword phrase. The second place position receives approximately 12% of all traffic…if there are 1000 search on a particular keyword in one day, that’s the difference between 400 potential customers and 120 potential customers (280 customers more per day simply by increasing search engine placement by 1 spot). As you might imagine, stepping just one position up in the rankings can be difficult, as most website owners have caught on to the importance of search engine optimization. However, a search engine optimization consultant can help you improve search engine pl
