What is search engines ranking and positioning?
Search engines are critical in marketing your website. 85% of internet surfers use one of top search engines (Northernlight, Hotbot, Altavista, Yahoo!, AskJeeves, Google…) to search products or services on the net, like people used to use Yellow Pages. Most people will find what they are looking for or stop after 3 pages (30 answers). If your site is not ranked in these first 30 matches you probably won’t receive significant traffic to your site.
