What is the Account Snapshot Keyword Performance module?
The Keyword Performance module in Account Snapshot is an easy way to monitor how well your Search Network keywords performed over a selected time period. To use the module, first choose a time period by clicking on the calendar icon or the ‘change dates’ link. You may select a pre-set day or date range, or create a custom date range using the date-picker calendar (the default setting is for “Today.”) Next, use the keyword profile menu to select which keywords you want to view, as described below. Keyword profile options and data shown for keyword performance are: • View All Keywords: Displays performance stats for all keywords. Data shown is for Clicks, Impressions and CTR. • Best Performing Keywords:Displays keywords that performed above twice the average during the selected time period. Data shown is for Clicks, Impressions and CTR. • Worst Performing Keywords:Displays keywords that performed well below the average during the selected time period. Data shown is for Clicks, Impression
