What is the best way to care for color-treated red hair?
A. “It’s important to understand that haircolor requires expert hair care,” says L’Oreal Technique’s Maria Cerminara. “Color-treated hair needs protection from UV and environmental damage, heat styling implements and minerals in water. All of these aggressors attack haircolor and cause fading. Red, blonde or brown, all color-treated hair should be maintained using a color protecting shampoo and conditioner.” “Using a shampoo formulated for color-treated hair is a definite must!” says Stacey Jones from Ion Color Brilliance. “Up to 45% of color loss is attributed to shampooing. Be sure the shampoo has a pH factor below 5.5 to mimic hair’s natural acidity. Always use cool water when rinsing, this helps to close the cuticle layers, thus keeping the color vibrant and deep within the hair strand. Hot water opens the layers of the hair and can contribute to color loss.” Do reds fade faster than other haircolor? “Because red hair molecules are small, they tend to shampoo out or fade more quick
