WHAT IS THE COMPETITIVE MARKET AND HOW WILL ISOLAGEN BE POSITIONED?
The Isolagen Process is a unique procedure and represents an entirely new category in the injectable wrinkle/scar treatment category. Currently there are multiple alternatives, including filler products (animal, human-based, synthetic) or muscle paralyzers (toxins). The alternative treatments offer immediate but usually short-term solutions that must be repeated every three to six months to maintain correction. These fillers treat the symptom of the wrinkle rather than the wrinkle itself. The Isolagen Process, in contrast, seeks to offer long-term reduction of lines, wrinkles and scars by gradually supplementing a patient’s existing collagen foundation with a new supply of their own living fibroblast cells. Wrinkles and acne scars are caused by loss of these matrix producing cells. The Isolagen Process repairs the injury without resorting to the use of foreign bodies.
